Federico Benci

Performance Marketing Manager & Digital Strategist

I am an expert in every platform that ends with “Ads”, but Google Ads is my favourite!

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Performance Marketing is the evolution of traditional marketing that today is used by milions of companies as a source of revenue stream

Implementing a Performance Marketing Strategy means:

  • Realizing a communication and sales strategy for digital channels
  • Investing in the creation and maintenance of a wide range of digital tools
  • Realizing an investment plan in digital advertising
  • Continuously analyzing the results of marketing and advertising activities by measuring clicks and sales generated by each digital tool

What is Google Ads?

Google Ads is Google’s online advertising platform, through which every company can implement advertising investments with a measureable return on investment.

With Google Ads it’s possible to:

  • Show up as the first result when users search on Google for topics related to your product or service (for example, “Lawyer”)
  • Increase brand awareness thorugh the realization and publishing of advertising banners shown to group of users classified as potentially interested in your product or service
  • Show your ads to people who have already visited your website to encourge users to come back to your website and complete their purchase

My Background

In the last 4  years my carreer has been entirley focused on Performance Marketing. I worked for 3 years as Performance Marketing Specialist in a Digital Marketing Agency in Italy and then moved to Barcelona to work on behalf of Google.

In these years I have analyzed and optimized more than 1000 Google Ads accounts for the Italian Market.

Download my CV to find out how I went from being a poor marketing student to train over 300 Google Ads Specialits at the World Trade Center in Barcelona!

Download my CV

How can I help you?

Digital Strategy

 

I manage the communicating budget of your company, realizing an investment plan and a communication strategy that includes the creation, management and reporting of all the necessary tools to reach your business goals.

I'm interested!

Performance Marketing

 

I manage pre-existing Google Ads, Facebook Ads and other digital advertising accounts with the goal of continuosly optimizing the accounts while maintaining them profitable.

I'm interested!

Google Ads 1:1

 

I analyze your Googel Ads account structure and metrics providing you with practical suggestions to help you improve your advertising performances. The consultancy always includes a report of the analysis presented and some practical tools to continue the optimization of the account autonomously.

I'm interested!

Let me help you

Let’s set-up a free introductory call: you can explain me your needs and I can tell you how I can help you.